We are a hitmaking marketing agency.
Gen Z-led. Culture-obsessed. Social-first.
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Our story
Where we come from
The agency was founded in 2022 by Simon Bálogh, with Jonas Siljemark and Klas Lunding as founding investors.
By creating virality on TikTok, we have taken artists from obscurity to celebrity - topping the Nordic Billboard charts.
Building on the insights and experience gained from the music industry, we expanded in 2023 to also help brands become famous.
WHAT WE ARE HERE FOR
To be relevant today, it's more important than ever that brands demonstrate an understanding of their audience's needs, values and passions. Thats what we are here for.
Born in music, powered by our Gen Z community and with countless hours spent online - we help brand harness the power of pop culture to create impactful marketing campaigns, and gain fans.
Combining the Gen Z perspective with solid experience from advertising agencies and multinational brands, we make a reliable and strategic partner in navigating and conquering the internet and youth culture.
IN MEDIA
Read what media has said about Butterfly Effect and our work.
What We Do
Gen Z-led. Culture-obsessed. Social-first. Powered by our Gen Z community and countless hours spent online we build campaigns that shape culture and make brands impossible to scroll past.