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Our story
Where we come from
The company was founded by Simon Bálogh, with Jonas Siljemark and Klas Lunding as founding investors.
By understanding culture and how to create virality, we have taken artists from obscurity to celebrity since our establishment.
Building on insights and experience from the music industry, we expanded into entertainment in general as well as helping brands become famous.
WHAT WE ARE HERE FOR
Entertainment sits at the core of everything we believe in. Today, relevance is earned by communicating in a way people actually want to engage with. That doesn’t always mean being funny. It can be inspiring, educational, thought-provoking, or simply beautiful. When communication fails to entertain, it doesn’t add value. It interrupts.
More than ever, brands need to show a genuine understanding of their audience’s needs, values, and passions. That’s where we come in.
By combining deep cultural insight with an entertainment-first mindset, we help brands navigate and win on the internet, driving both relevance and revenue.
IN MEDIA
Read what media has said about Butterfly Effect and our work.