Where we come from
Butterfly Effect was founded in 2022 by Simon Bálogh, with Jonas Siljemark and Klas Lunding as founding investors.
We started in music. By understanding culture and how virality works, we took songs and artists from obscurity to the top of the charts, and learned what makes things spread.
That knowledge turned out to travel well. We expanded into entertainment at large, working with film, live and sports, and started helping brands that wanted the same kind of impact.
Today we also represent some of the leading Nordic creators through our talent management, and beyond our client work we invest in and build brands we own.
WHAT WE ARE HERE FOR
Nothing moves without culture. People don't pay attention to communication because a brand wants them to. They pay attention to things that entertain them, in the widest sense: things that are funny, inspiring, useful or just beautiful. Everything else is an interruption.
That's why we work from inside entertainment and culture, not next to it. We know what people are actually watching, listening to and talking about, because it's where we spend our days. For a brand, that's the difference between being relevant and being ignored.
IN MEDIA
Read some of what media has said about Butterfly Effect and our work.