Simon’s passion for everything pop culture, as well as his sharp business mind and wide network amongst a new generation of creators and cultural influencers, sets the foundation for crafting our strategic approach and impactful campaigns.

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Before founding Butterfly Effect, Simon worked independently with local artists and produced viral music campaigns that propelled their songs to the top of the charts. Seeing how traditional marketing principles, combined with a deep understanding of youth culture, were the magic recipe for creating virality, inspired him to start Butterfly Effect.

Johanna has a strategic mindset, a deep understanding of the challenges and opportunities brands face, and strong project management skills that provide our clients with invaluable guidance and support.

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Johanna has over 11 years of experience in project management, brand development, and marketing activation from working on both agency and client sides.

Joshua’s deep understanding of platforms, Gen Z, and what drives traction sets him apart. He has created hundreds of mega-viral TikTok music campaigns that propelled artists to the top of the charts.

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Starting at Butterfly Effect in early 2023, he quickly became a cornerstone of the team and now leads our work in the music sector. And when it comes to influencers, no one is better at knowing who can make your campaign soar—or how to make it happen.

Yildiz joined Butterfly Effect as an intern in fall 2025. She has studied marketing and music at some of Sweden’s leading universities and communication schools, as well as abroad. Combined with previous experience in digital marketing, social media, and event planning, she brings both strategic thinking and a sharp understanding of how ideas come to life.

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Quick-witted and endlessly curious, Yildiz is already an invaluable part of Butterfly Effect.

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